Consultancy · 01
Fractional CMO
Senior marketing leadership without the full-time overhead. For scale-ups that need commercial marketing leadership at board level but aren't ready — or don't need — a permanent CMO hire.
Scope of engagement
What's included.
Strategy
Own the commercial marketing plan and its integration into board reporting.
Team
Assess, structure and mentor the internal marketing function — junior team, freelancers and agencies.
Commercial
Align marketing spend, forecast and pipeline with revenue targets.
Governance
Report directly to the CEO / board. Represent marketing at leadership level.
Cadence
2–4 days per month.
On-site and remote. Board attendance, weekly leadership check-ins, and always-on access.
Commitment
6–12 month retainer.
Reviewed quarterly. Structured to transition to internal ownership when the business is ready.