Consultancy · 02
Marketing Strategy
A commercial marketing strategy built around business objectives — not campaign ideas. Delivered in weeks, defensible at board level, and ready to execute against.
Process
Five phases. Six to ten weeks.
01
Discovery
Commercial review, competitor landscape, customer interviews and internal marketing audit.
02
Positioning
Sharpen the market position, ICP definition and value proposition — validated against real customer data.
03
Growth Model
Channel mix, forecast, budget allocation and expected return by initiative.
04
Roadmap
A 12-month plan with quarterly milestones, KPIs and clear ownership.
05
Handover
Playbook, dashboards and enablement so the internal team can execute with confidence.
Deliverables
What you get.
- Written commercial marketing strategy document
- Positioning and messaging framework
- ICP and segmentation model
- 12-month channel plan and budget
- Forecast model with pipeline assumptions
- Reporting framework and dashboard specification
- Executive presentation for board review